Target will allow you to trade in your old iPad for a $200 gift card which you can use either towards a new iPad or use the card to spend on anything at the store. To trade in for the gift card, make sure there are no scratches on the iPad and make sure it is in working condition to get maximum payout. The promotion will run from November 3 - November 9, 2013. So definitely get that extra cash and use that towards the new iPad Air or anything you like :)